Program

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Day 1: January 22nd, 2014
09:00 AM Indie Expo and Show Floor Open
10:00 AM 1st Prize Game Jam Winner Show & Tell

The winner of the Game Jam that will be held on January 18th and 19th will be able to present what was created in the allotted amount of time at the Power of Play indie day!

10:15 AM 2nd Prize Game Jam Winner Show & Tell

The 2nd place winner of the Game Jam that will be held on January 18th and 19th will be able to present what was created in the allotted amount of time at the Power of Play indie day!

10:30 AM - The Bridge Postmortem by Ty Taylor

Ty Taylor recaps the three-year development cycle of his Steam and XBLA game “The Bridge”, an award-winning and critically-acclaimed independent puzzle game set in an M. C. Escher world. Ty discusses what went right and what went wrong during the design, development, and launch of the game, in addition to giving key take-aways to keep in mind when starting and developing an independent title.

11:00 AM - Minimal viable features – hacking your product

Successful games are updated daily, so product teams have to iterate on features and content quickly. Launching a minimal viable feature is the best way to test your assumptions and learn from your mistakes. Tayber Voyer shares how we hack features into our games at A Thinking Ape.

11:30 AM Dwarf Fortress: Bay 12 Games Shares Their Experiences!
12:00 PM Lunch

Go out and get some grub!

01:00 PM - Level up with the Unity Asset Store

The Unity Asset Store gives indie developers an unprecedented advantage, bringing over 10,000 solutions to commonly encountered needs and problems. Asset Store manager Caitlyn Meeks-Ferragallo will present some of the most popular, unique and time-saving solutions available to Unity developers, so you can make your game on-time, under budget, and overly awesome!

01:30 PM - How to build a kick-ass community

Adam Lieb and Scott Rusnak discuss the do’s and don’ts of community building and management. A look at the people, technology, and tactics it takes to be successful.

02:00 PM - 20 Tips for Creating, Growing and Profiting from your Social Media Channels

Are you looking to create social media channels around your titles? Are you providing great content that supports engagement and serves as energy to your social media community? Are you looking for ways to drive sales from the content that you create and share? Building and maintaining successful social media channels takes time and a commitment to the right strategy for your game. Jared Nieuwenhuis shares what type of investment in content and relationships will energize your audience to become loyal brand advocates and most importantly – customers.

02:30 PM Absolute Ruler of an Online Game

Daniel Cook explains how games turns into services that last for years, game designers find themselves as the unelected leaders of giant online worlds. We see protests, organized oppositions, lobbying, corruption and all the basic elements of traditional governance. Many online games see full fledged implementations of legislative, executive and judicial systems. Yet not all games see these intricate gameplay dynamics emerge; Candy Crush’s social systems are far less complex than League of Legends. What causes the emergence of governance in games? What is the minimal features necessary to either create or suppress these social dynamics in your game? This session provides practical lessons about designing the systems of government in your game with lessons taken from Realm of the Mad God and Leap Day.

03:00 PM Break – Sponsored by Level 3
03:30 PM Microtalks: Why are Publishers Still Relevant, Picking the Right Platform for Your Team, Tips and Tricks for Pitching to Investors

Microtalks is an hour-long discussion in an intimate setting where you can ask game industry veterans questions as they sit in front of you. These sessions are designed so the speakers could share their experience and build interpersonal connection with the audience. Three different microtalks will be happening simultaneously, so you can pick your favorite topic, get some questions answered and move on to the next one!

The following topics are happening this hour:
• Why Are Publishers Still Relevant?
• Picking the Right Platform for Your Team
• Tips and Tricks for Pitching to Investors

Picking the Right Platform for Your Team

In Jeff Pobst experience, the right way to pick a platform is to determine exactly who you are and what you are good at. By asking the hard questions about who and what you have at your disposal, what advantages you have, and what your strengths and weaknesses are, you can work towards determining the right audience, platform, and business model for your game. Your strengths as a game team will tell you the most about what you should develop, what audience you should target, and which platforms you should develop for.

Tips and Tricks for pitching to investors

Finding investment to help your game get to the next level can seem overwhelming. Come listen to industry game industry veteran and serial entrepreneur Jason Robar as he shares his hard-earned wisdom with you. This is your opportunity to hear advice that you won’t hear anywhere else.

Why Are Publishers Still Relevant?

Driving discovery of your game in the app stores is hard, paid UA is expensive and managing device proliferation is a hassle. On top of that you need to instrument your game for the right metrics, integrate the most efficient and effective SDKs (of which there are many), track all results like a hawk, and oh, yes, continue to deliver great new design innovations that both delight players and drive monetization. Can you do it all yourself? Do you want to do it all yourself? Join David Hoppe as he explains how a solid publishing partner can relieve you of the extraneous work so you can focus on the most important thing: building great games.

04:30 PM Microtalks: Mobile Marketing and User Acquisition on a Budget, Protecting Your IP on a Shoestring Budget and The Microconsole Generation

Microtalks is an hour-long discussion in an intimate setting where you can ask game industry veterans questions as they sit in front of you. These sessions are designed so the speakers could share their experience and build interpersonal connection with the audience. Three different microtalks will be happening simultaneously, so you can pick your favorite topic, get some questions answered and move on to the next one!

The following topics are happening this hour:
• Mobile User Acquisition & Marketing On A Budget
• Protecting Your IP on a Shoestring Budget
• The Microconsole Generation

The Microconsole Generation

In 2013 we saw many new game consoles emerge, and many were from unexpected sources. In this Microtalk, Tadhg Kelly from OUYA will talk about what these strange new consoles are. He will talk about how so-called microconsoles represent a great opportunity for new game makers to make their mark, and how they will affect the gaming landscape.

Mobile User Acquisition & Marketing On A Budget

Maybe you already have an app, maybe you have an idea for an app, maybe your friend has an idea for an app. Whatever your situation, you likely want more users for your app right now, or you want to set a user acquisition (UA) plan to enact soon. Determining the correct approach to UA is one of the most important choices you’ll make, so you need to make informed decisions – and being on a budget only makes this more important. What UA sources should you use? What are the differences between them? How much should you be willing to pay for a user? Bring your questions, or come to hear answers to these questions and more from Greg Young, a mobile UA veteran who has used a number of platforms and methods and managed small and large budgets for a variety of apps.

Protecting Your IP on a Shoestring Budget

Cloning, counterfeiting and other theft of intellectual property pose a serious threat to new developers, startups and small game companies who often lack the resources necessary to protect their valuable trademarks, copyrights and patents. Don’t let dollar signs keep you from being smart with your valuable IP. Join Joleen Hughes and Joel Emans as they explain the many ways you can protect your game and your business – even on a shoestring budget!

06:00 PM Indie Developer Reception – Sponsored by WildTangent

Reception for indie developers brought to you by WildTangent!

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Day 2: January 23rd, 2014
10:00 Expo Floor Opens!
11:30 AM Lunch

Go out and get some grub!

12:30 PM - Seattle Indie Game Competition Judging – Sponsored by Intel

Whether you are a new game startup or have been working on your game nights and weekends, the Seattle Indie Game Competition, sponsored by Intel is for you. For those of you with innovative game ideas, this is your opportunity to present to an expert panel of judges for an opportunity to win $2,500. Those who are interested need to register and apply in advance by December 15th. The top 5 submissions will present in front of our panel of judges on January23rd!

SIGC Judges:
Chris Charla, Microsoft
Dan Adelman, Nintendo
Robin Walker, Valve
Jason Chein, formerly Director of Amazon GameCircle

02:30 PM Break
03:00 PM - My Mother Has No Idea What I do for a Living

This years Keynote speaker is Elan Lee, Chief Design Officer, Xbox Entertainment Studios.

Our story-telling journey through Cross-Media, Second Screens, and Interactive Narratives. This talk will focus on some of the best and worst ideas that have gotten us here, and why the world (and my mother) struggles to keep up.

03:30 PM Break
04:00 PM - The Legends of Game Panel

The annual Legends of Game Panel is here again!

Every year, the Washington Interactive Network brings noteworthy industry executives together to talk about the new trends and innovations coming our way and what it means to the indie developer. This year we’ve seen the launch of Xbox One, PS4, and witnessed the continued growth of social and mobile content. Is the console dead? What does the micro-console mean for you? What keeps your game alive and kicking amongst a plethora of new games coming out every day? Moderated by Dean Takahashi, this discussion is bound to be lively as the panel will explore the ever-changing industry of interactive media. What will be coming in 2014? Come and hear the insider info that you won’t find anywhere else.

The Legends of Game Speakers:
David Edery, CEO, Spry Fox
Jordan Weisman, Founder, Harebrained Schemes
Bob Berry, CEO, Uber Entertainment
Jeremiah Slaczka, CEO/Creative Director, 5TH Cell
Moderated by Dean Takahashi, Lead Writer, GamesBeat

05:30 PM Power of Play Reception – Sponsored by DoubleDown

The Power of Play reception, sponsored by DoubleDown will occur in the Grand Ballroom from 5:30pm – 7pm.

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